10+ years driving cross-functional campaign execution across retail, marketplace, wholesale, and DTC ecosystems. From $20M to $500M — built for scale.
I'm a senior marketing leader specializing in integrated omnichannel campaigns — connecting retail, marketplace, DTC, and wholesale into cohesive, high-impact strategies. My career has been built at the intersection of brand and performance, where creative storytelling meets data-driven accountability. With a swiss army knife background spanning both marketing agencies and in-house roles with global brands, I bring a rare dual fluency: the strategic agility of agency life and the cross-functional depth of embedded brand leadership. I drive growth by leveraging retail partnerships, content collaborations, and full-funnel media strategy — turning every touchpoint into a measurable driver of brand equity and revenue.
At adidas, I played a central role in one of the most significant channel scaling stories in modern retail — growing the Amazon business from $20M to $500M in annual revenue over six years. That meant leading seasonal campaign planning across Creative, Retail, Sales, and Media; managing a $20M+ marketing budget; and building the influencer infrastructure that generated $50M in attributable revenue.
Today, I work independently as a Retail Marketing Strategist, advising consumer brands like Hydro Flask, OXO, Schwinn, and Mad Hippie on omnichannel growth, PDP optimization, and lifecycle marketing — turning traffic into conversion and customers into advocates.
Open to strategic advisory, consulting, and full-time leadership roles with mission-driven consumer brands.